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One Thing Your Craigslist Post Is Missing

April 9, 2018

This weekend I decided it was time to part with one of my close friends.

 

I met him almost two years ago, when he arrived at my station in California. I was very isolated from most other people because of the geography of the location. So you understand how nice it was to have someone by your side for hikes and random sunset adventures.

 

We've traveled all over the world together, been to the best concerts, and even though I've hurt him a few times, he never lets me down.

 

But it was unfortunately time for me to let him go.

 

So I put him up on Craigslist with a similar story to the one above, and priced him a little higher than the average sale price for a DJI drone.

 

As you can imagine, people already want him. Why? It can't be for the price. I just said it was higher than average. The only other explanation is the story.

 

People inherently learn best through narrative.

 

And when something has a relatable story attached to it, often times that can increase its value.

Don't know what I'm talking about? Here's a shorter example.

 

Would you buy an old ass ink pen if I said it cost $500? Hell no, you wouldn't.

 

What if I told you that it was used to sign the Declaration of Independence? Then it might be worth more than $500 because of the story behind it. 

 

The story you attach to the items you're trying to sell doesn't need to be as grand as being involved in our nation's independence, however...

 

Anything relatable to your customer can make whatever you're selling

valued a little more than what the item is actually worth.

 

When I sold my first camera, the LUMIX GH4, I mentioned some of the stages it had been on, and how many amazing music artists have looked through that same lens that you could potentially shoot with yourself.

 

Photo of me, my GH4, The Chainsmokers...and some random guy in the middle

 

That was enough for me to sell it for way above the market value of that camera. People like to know that the product they are getting, although used, is special.

 

It wouldn't hurt to include photos like the one above, instead of those boring "I shot this on bathroom tile for the white background" photos.

 

This isn't a free pass to double the price of your item (unless it's got a really good story). Nor is it a guarantee that your item can sell for more.

 

No one cares that your physics textbook stayed up with you for all those late nights in college. You're only going to get $1 back for that $300 textbook.

 

Think of what you would find interesting if you heard the backstory behind something you're trying to sell, and lead off that Craigslist description with the opening to a story.

 

Don't just list all the specs and figures. Convince the buyer that this item is used, and that's the reason why they're going to love it more than when it was new.

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